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It takes world-class leadership to earn the trust of world-class organizations. Asure’s management team includes experts in technology, business management, sales, marketing, and finance needed to help your organization manage your agile workforce.

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Pat has more than 20 years of experience in the human resources outsourcing industry. Before joining Asure Software, he was president and CEO of Fidelity Investment’s HR Services Division; President and CEO of Advantec; and Executive Vice President at Ceridian, where he was responsible for sales, marketing, operations and business development in the United States. As CEO of Asure, Pat is focused on building an end-to-end business model that ensures predictable bookings and revenue growth. A frequent industry speaker, Pat serves on the boards of Allover Media and SafeGuard World International, and also as the CEO of APPD Investments.

When Pat’s not building world class companies, you’ll find him catching a Green Bay Packers game or enjoying the sunshine with his wife and sons at his Florida vacation home.


Kelyn's illustrious career includes tenures as a CFO as well as a CEO at several leading enterprises, including Amazon, Calypso Technology, Calix, and Arista Networks. While serving as CFO of Arista Networks, she successfully led a $4 billion accelerated IPO process, reduced worldwide tax liability by 3% through reorganization efforts, and helped nearly double the company’s revenue run-rate to more than $700 million, all while managing personnel growth from 500 to over 1,200 individuals worldwide. Kelyn also held senior finance positions at Sun Microsystems, Lexmark International, and Ernst & Young, and is a member of the American Institute of Certified Public Accountants.


As Chief Technology Officer, Joe focuses on using the best technology approaches that allow our solutions to sit atop the industry. He joined Asure in 2012 when the company he co-founded, RedESoft, was acquired by Asure. In the past, Joe also served as Director of Development at ERP vendor CMI. With more than 20 years of experience in product development and management, Joe shares his expertise to bring enterprise-scale software solutions to market. He's a featured speaker and has published numerous articles on software development techniques and methodologies. Joe earned a Bachelor of Science degree in Computer Science from Michigan Technological University, Houghton.

While Joe might be a self proclaimed "tech head", he has an artistic side to him as well. He can often be found playing percussion with his wife, recording artist Angela Josephine. When not pounding out code or a wicked beat, Joe and his wife can be found traveling the world, enjoying the outdoors and finding fabulous local fare.


Eyal brings more than 17 years of relevant industry experience with a focus on scaling revenue. At Asure, he's responsible for global sales and marketing along with business development. He's focusing on broader sales-offering message domestically and globally. Prior to Asure, Goldstein served as Chief Revenue Officer of Insight Venture Partner’s FilmTrack, a global rights management platform. Eyal previously served as Executive Vice President of DAZ Systems and prior to DAZ he was Regional Vice President at Oracle Corp. He also served as Vice President at Ceridian. At Ceridian he worked with Pat Goepel within his organization.


As a global operations executive, Rhonda brings a record of success and expertise focused on creating and redefining capabilities for companies operating at the highest levels of business. Prior to joining Asure Software, Rhonda was an advisor working with SaaS technology companies focused on disrupting industries with artificial intelligence. In addition, Rhonda held executive roles within Hewlett Packard, Brandmuscle, and Trivie. She's also passionate about leadership development and community outreach. Rhonda sits on the board of and is the Austin Managing Director of Upward Women.

In her spare time you will find her reading, traveling and spending time with her husband, son, and daughter.