In the ever-evolving landscape of work, the COVID-19 pandemic served as a catalyst for change, propelling remote and flexible work into the mainstream. Dr. Gleb Tsipursky, a prominent behavioral scientist, has been at the forefront of helping 25 companies navigate this transformation. These organizations have been exploring various policies for the future of work, with the majority adopting hybrid flexible arrangements.

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Publicize flexible work policies

One striking revelation from Dr. Tsipursky’s work is the impact of publicizing flexible work policies on candidate recruitment. Companies that openly communicate their stance on flexible work are reaping substantial benefits in attracting talent. On their websites, in the “Come Work for Us” section, these organizations list their flexible work policies. This act serves as a public pre-commitment, not only to their current employees, enhancing retention, but also to prospective candidates.

Boost Candidate Flow 40%

The decision to make these policies transparent on their websites has proven to be a game-changer. These companies have witnessed significant boosts in their recruitment efforts, with a remarkable 30-40% increase in candidate flow. For organizations offering more remote work options, the impact is even more profound, with recruitment surges reaching as high as 70-80%. This boost in recruitment is attributed to the clear communication of policies, which extends to job descriptions as well. By embedding this information in their job postings, it spreads organically and reaches a wider audience.

The implications of these findings are particularly significant in the current employment landscape, often described as a “war for talent.” In such a competitive environment, even a 30-40% increase in candidate flow can be a game-changer for organizations striving to find and retain top talent.

The Changing Dynamics of Talent Acquisition

Moreover, the data sheds light on the changing dynamics of talent acquisition. When geography is no longer a limiting factor, companies gain access to a global talent pool. Dr. Tsipursky shares an illustrative story of a friend who runs a company and pays engineers generously, even if it exceeds the rates offered in Silicon Valley. The reason? His mission is to assemble the world’s top 1% of the 1% talent, regardless of their location.

LinkedIn’s research findings reinforce the notion that remote work has expanded the talent horizon. Approximately 13 to 14% of all positions advertised on the platform are fully remote, and these positions attract over 50% of the applicants. While some candidates naturally prefer full-time remote work, many others apply for these roles because they can access them despite living in areas with lower living costs. This phenomenon has broadened the talent pool and challenged conventional hiring practices.


The insights shared by Dr. Gleb Tsipursky underscore the importance of transparent and flexible work policies in the modern workplace. The ability to attract and retain top talent hinges on clear communication of these policies and a willingness to embrace a global talent pool. As the world of work continues to evolve, companies that adapt to these changes are likely to thrive in the new era of flexibility and remote work.

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Watch our video, Leading Hybrid and Remote Teams with special guest Dr. Gleb Tsipursky.

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