What is Social Media Day?
Social Media Day is celebrated on June 30th each year. It was first launched in 2010 by the ppular website Mashable to recognize and celebrate the impact of social media on global communication.
We invite you to follow us on our social media channels:
7 Ways Small and Midsize Businesses Can Participate in Social Media Day
1. Host a Social Media Contest
Hold a contest that encourages your followers to engage with your brand on social media by sharing content or creating user-generated content. An example of hosting a social media contest could be creating a photo contest that encourages followers to share photos of themselves using your product or service.
Ask customers to use a specific hashtag to enter the contest and then repost some of the best entries on your social media channels. A local sports bar in my town encourages customers to post themselves cheering for their team while at the bar using the restaurant name as a hashtag. Then they put some of the entries on their big screen TVs in the bar. Customers seem to get a kick out of it.
You could also offer a prize to the winner, such as a free product or service or a discount on their next purchase. This type of contest can generate a lot of engagement and user-generated content, as well as help build brand loyalty and awareness.
2. Share User-Generated Content
Showcase your customers on your social media channels by reposting and sharing their content that’s related to your business. This will help build community and engagement around your brand. A restaurant in my town re-posted pictures of their regular customers eating with their moms on Mother’s Day. You can do something similar on Social Media Day.
Or search for your brand’s hashtag or username on various social media platforms to find user-generated content to share. By sharing customers’ content, you show your appreciation and build a sense of community. It also serves as social proof, as potential customers can see how others are using and enjoying your product or service. Just be sure to ask for permission before reposting someone else’s content and give them proper credit.
3. Run a Social Media Campaign
Develop a campaign that aligns with your business goals and uses social media to drive engagement and awareness. Your business can create a hashtag campaign to encourage your followers to post about a specific topic related to your business. For instance, a clothing brand could launch a campaign asking followers to share their summer style using a specific hashtag.
You could also create graphics, videos, or other content to promote the campaign across all of your social media channels. This type of campaign can generate a lot of engagement and user-generated content, as well as help to increase brand awareness and attract new followers. Define clear goals and metrics to measure the success of your campaign.
4. Create Shareable Content
Develop content that is shareable, informative, and entertaining for Social Media Day. This can include infographics, videos, or blog posts. Some examples include:
A restaurant could create a short video showcasing their signature dish
A tech company could create an infographic to explain a complex concept in a simple way
A construction company could share images showing their progress on a building
The key is to make sure the content is visually appealing, informative, and shareable. Once you’ve created the content, share it across all your social media channels and encourage your followers to share it as well. This can help to increase your reach and engagement on social media.
5. Partner with Influencers
Partnering with influencers is another effective way for small and midsize businesses to participate in Social Media Day. An example of this could be collaborating with an influencer in your industry or niche to create sponsored content that promotes your products or services.
For instance, if you own a fitness apparel brand, you could partner with a fitness influencer to showcase your products in their workout videos or social media posts. This can help to increase your brand awareness and reach a new audience that may not have heard of your business before. To find the right influencer to partner with, you can use social media platforms or influencer marketing tools to search for relevant profiles with high engagement and followers in your target market.
6. Host a Social Media Event
Plan and host an event that encourages attendees to share their experiences on social media. This can include a conference, workshop, or meetup. To celebrate Social Media Day, organize a live Q&A session with your audience on social media. Answer their questions about your business, industry, or products.
Alternatively, you could host a virtual webinar or workshop on a topic related to your business and promote it on your social media channels. This can help to position your brand as a thought leader in your industry and also provide value to your followers by sharing your expertise. At Asure, we host a free weekly webinar for businesses and share it on our social media channels.
To make your event more engaging, you can use interactive features on social media platforms like polls, quizzes, or live chats to encourage participation and feedback from your audience.
7 – Share Social Media Tips
Use Social Media Day as an opportunity to share your expertise and provide tips and advice for businesses looking to improve their social media presence. Provide guidance on how to create compelling content, increase engagement, or optimize your posts for maximum visibility.
These tips can help your followers to improve their own social media strategies and can position your brand as a helpful resource. You could also consider creating a social media guide or e-book that provides more in-depth tips and advice and sharing it with your followers as a free resource.
By providing value to your audience in this way, you can build trust and loyalty and ultimately drive more engagement and conversions for your business.
Participating in Social Media Day can be a great opportunity for small and midsize businesses. Connect with your audience, boost engagement, and increase your reach. Whether it’s hosting a social media contest, partnering with influencers, or creating shareable content, there are numerous ways for businesses to make the most out of Social Media Day. Try some of these tactics to build a stronger relationship with your followers, grow your brand, and ultimately achieve greater success in your industry.
Follow Asure on social media for more of our free content for business owners: