About Us

Management Team

Asure SoftwareIt takes world-class leadership to earn the trust of world-class organizations. Asure’s management team includes experts in technology, business management, sales, marketing and finance needed to help your organization manage your agile workforce.


Pat Goepel, Chief Executive Officer

PatGoepelPat has more than 20 years of experience in the human resources outsourcing industry. Before joining Asure Software, he was president and CEO of Fidelity Investment’s HR Services Division; president and CEO of Advantec; and executive vice president at Ceridian, where he was responsible for sales, marketing, operations and business development in the United States. As CEO of Asure Software, Pat is focused on building an end-to-end business model that ensures predictable bookings and revenue growth. Pat is a frequent industry speaker and serves on the boards of Allover Media and SafeGuard World International. He also serves as the CEO of APPD Investments.

When Pat’s not building world class companies, you’ll find him catching a Green Bay Packers game or enjoying the Florida sunshine with his wife and sons at his vacation home.



Steven Rodriguez, Chief Operating Officer

StevenRodriguezBefore joining Asure Software, Steven served as a Principal for HCS, a consulting company he founded. Prior to that, he was the Executive Vice President and Officer at Perquest, a national workforce management company dedicated to providing innovative technology and superior client services in addition to serving as Senior Vice President of Sales & Sales Operations at Ceridian Corporation, a global human resource services company. As COO of Asure Software, Steven is focused on the global product strategy, technology, IT and operations for the organization. He also has his eyes on Asure’s plans for global domination by focusing on expansion into Dubai and Singapore. Steven holds a Bachelors of Business Administration from the University of Oklahoma.

Known as a wizard in the art of crockpot cooking, Steven spends his free time dreaming up new recipes for friends and family. A true creative spirit, Steven is known for the innovative ideas he brings to clients and to the Asure Software family. He can also be frequently spotted visiting his daughter at Oklahoma University, which is also his alma mater (Go Sooners!).

Brad Wolfe, Chief Financial Officer

BradWolfeBrad joined Asure Software in 2014 as the company’s CFO. Brad brings over 30 years of finance and operations experience, including an extensive background in public and private equity, as well as M&A to Asure. Most recently, Brad spent 14 years with DCI Group, a private equity and investment organization, where he served in consulting, office and executive finance and operational goals for the firm’s subsidiary and portfolio companies to promote their growth and profitability. As CFO of Asure Software, Brad will help lead Asure’s growth both domestically and globally in the area of SaaS based solutions for the mobile workforce.

A former college football athlete, Brad brings discipline and focus to Asure Software. When he’s finished crunching numbers for the day, it’s off to the gym to do a different kind of crunches. You’ll likely find him strength training and weightlifting. During his downtime, Brad loves to garden and fancies himself a bit of a green thumb.


Nigel Clarke, Global SVP of EMEA & APAC

NigelClarkeNigel Clarke joined Asure Software in 2012 and is responsible for AsureSpace Sales & Operations in the Europe/Middle East/Africa and Asia-Pacific regions. He brings 20 years of sales and marketing expertise in complex technology solutions for small, medium and Enterprise markets. Nigel has served the mobile and wireless industry for companies including Mitsubishi Electric Group, FTSE Top 100 Lattice Group PLC, Palm Computing, Intellisync, Dexterra, and Syclo, which SAP acquired in 2012. As Global Senior Vice President of EMEA/APAC, Nigel is focused on driving international deals around the world. While he may not be an international man of mystery, he’s our international man of sales. Based in Staines, United Kingdom, he has a degree in Business Studies and Economics from Surrey University, United Kingdom.

A true entrepreneur at heart, Nigel loves to dream about the “art of the possible” and share that vision with clients. A fast pace is second nature to Nigel; in fact rumor has it he once owned a Maserati that was so cool, it was stolen red-handed from his own parking garage.


Joe Karbowski, Global SVP of Technology

JoeKarbowskiAs Global Senior Vice President of Technology Joe focuses on using the best technology approaches that allow our solutions to sit atop the industry. He joined Asure in 2012 when the company he co-founded, RedESoft, was acquired by Asure. Joe has also served as Director of Development at ERP vendor CMI. With more than 20 years of experience in product development and management, Joe shares his expertise to bring enterprise-scale software solutions to market. He is a featured speaker and has published numerous articles on software development techniques and methodologies. Joe earned a BS degree in Computer Science from Michigan Technological University, Houghton.

While Joe may be a tech head, he has an artistic side to him as well. He can often be found playing percussion with his wife, recording artist Angela Josephine. When not pounding out code or a wicked beat, Joe and his wife can be found traveling the world, enjoying the outdoors and finding fabulous local fare.


Mike Kinney, Global SVP of Sales Enablement

Mike KinneyMike serves as the Global Senior Vice President of Sales Enablement where he develops standardized tools, processes and programs to train and support the sales teams across the organization. He provides Asure with more than 16 years of sales, training and marketing experience in the human capital management business services industry. Mike also offers expertise in Software-as-a-Service (SaaS) and hardware solutions to existing and potential Asure clients. Before joining Asure Software, he served Ceridian Corporation as a Regional Vice President for their HR/Payroll Division and has held leadership roles at KForce and CFS. Mike earned his BA in Political Science with a concentration in Economics from the University of Texas, Austin.

If its sports-related, Mike is sure to love it. It comes part and parcel with his competitive spirit and his passion for doing whatever it takes to do things right. You might find Mike kicking around on his skateboard on a warm Austin evening or catching a Steelers game with friends and family.


Tom Loveland, Global SVP of Product Strategy

Tom LovelandTom joined Asure Software in 2014 as part of the acquisition of FotoPunch. Tom’s relationship with Asure started in 2012 as a partner, enabling the development of GeoPunch. Tom founded and served as the CEO of FotoPunch before joining our team. Now that Tom is an in-house member of the team, he is focused on the integration of AsureForce and AsureSpace offerings that will allow us to better serve our existing client base and new clients. Tom graduated from Brigham Young University with a Bachelors Degree in Computer Science.

Tom’s unique vision and entrepreneurial spirit carries over on the homefront. He’s a creative cook who can dabble in just about any cuisine and knock it out of the park. From sushi to flatbread, you’ll want a seat at Tom’s dinner table. His international flare may stem from his love for different cultures; while he grew up in the plains of Wyoming, he speaks Cantonese and loves to experience the Chinese culture. He also loves spending time exploring the parks and mountains of Utah with his wife and young children.


Jennifer Roth, Global SVP of Marketing

Jen RothJennifer Roth joined Asure Software in 2012 and provides the company with 20 years of marketing, communications, branding, product marketing, product management and executive communication and leadership expertise. Previously, Jennifer served as founder of JKR Consulting Inc. where she specialized in creating end-to-end marketing strategies for global companies. As Global Senior Vice President of Marketing at Asure Software, Jen is focused on delivering the global marketing strategy for the organization. Jen also spends her time here finding new ways for the organization to connect with and have a conversation with people like you. She also held marketing roles at Ceridian, CIGNA Behavioral Health and United Health Group. Jennifer has an MBA from St. Thomas University, St. Paul, MN, and a BA from the College of St. Benedict, St. Joseph, MN. She is a member of the American Marketing Association.

Jen loves good books, great wine and spending time with friends and family. As a Minnesotan and a hockey mom, she’s become quite the collector of UGG boots and fleece-lined anything.


Chuck Schneider, Global SVP of Operations

ChuckSchniederAs Global Senior Vice President of Client Services & Support, Chuck is an integral piece in building a consistent experience across both of our product lines that allows us to delight our clients every day.   He has more than 15 years of experience building world-class, customer-focused client services organizations that use data to measure operational and financial performance. Prior to joining Asure Software, Chuck managed a Life Sciences division for a $450M global company where he increased client satisfaction ratings and gross margins by standardizing processes and developing a high-performance offshore scalable production model. Chuck earned a Bachelor of Science in Business Management from Framingham State University.

Service is in Chuck’s DNA – outside of the office, he’s a three-term elected Town Meeting member for his city. A varsity swimmer in high school and college, he stays in shape by playing in an organized softball league. He also loves old cars and has spent time restoring and racing old GM hotrods.