About Us

Management Team

Asure SoftwareIt takes world-class leadership to earn the trust of world-class organizations. Asure’s management team includes experts in technology, business management, sales, marketing and finance needed to help your organization manage your agile workforce.


Pat Goepel, Chief Executive Officer

PatGoepelPat has more than 20 years of experience in the human resources outsourcing industry. Before joining Asure Software, he was president and CEO of Fidelity Investment’s HR Services Division; president and CEO of Advantec; and executive vice president at Ceridian, where he was responsible for sales, marketing, operations and business development in the United States. As CEO of Asure Software, Pat is focused on building an end-to-end business model that ensures predictable bookings and revenue growth. Pat is a frequent industry speaker and serves on the boards of Allover Media and SafeGuard World International. He also serves as the CEO of APPD Investments.

When Pat’s not building world class companies, you’ll find him catching a Green Bay Packers game or enjoying the Florida sunshine with his wife and sons at his vacation home.



Steven Rodriguez, Chief Operating Officer

StevenRodriguezBefore joining Asure Software, Steven served as a Principal for HCS, a consulting company he founded. Prior to that, he was the Executive Vice President and Officer at Perquest, a national workforce management company dedicated to providing innovative technology and superior client services in addition to serving as Senior Vice President of Sales & Sales Operations at Ceridian Corporation, a global human resource services company. As COO of Asure Software, Steven is focused on the global product strategy, technology, IT and operations for the organization. He also has his eyes on Asure’s plans for global domination by focusing on expansion into Dubai and Singapore. Steven holds a Bachelors of Business Administration from the University of Oklahoma.

Known as a wizard in the art of crockpot cooking, Steven spends his free time dreaming up new recipes for friends and family. A true creative spirit, Steven is known for the innovative ideas he brings to clients and to the Asure Software family. He can also be frequently spotted visiting his daughter at Oklahoma University, which is also his alma mater (Go Sooners!).

Brad Wolfe, Chief Financial Officer

BradWolfeBrad joined Asure Software in 2014 as the company’s CFO. Brad brings over 30 years of finance and operations experience, including an extensive background in public and private equity, as well as M&A to Asure. Most recently, Brad spent 14 years with DCI Group, a private equity and investment organization, where he served in consulting, office and executive finance and operational goals for the firm’s subsidiary and portfolio companies to promote their growth and profitability. As CFO of Asure Software, Brad will help lead Asure’s growth both domestically and globally in the area of SaaS based solutions for the mobile workforce.

A former college football athlete, Brad brings discipline and focus to Asure Software. When he’s finished crunching numbers for the day, it’s off to the gym to do a different kind of crunches. You’ll likely find him strength training and weightlifting. During his downtime, Brad loves to garden and fancies himself a bit of a green thumb.




Joe Karbowski, Global SVP of Technology

JoeKarbowskiAs Global Senior Vice President of Technology Joe focuses on using the best technology approaches that allow our solutions to sit atop the industry. He joined Asure in 2012 when the company he co-founded, RedESoft, was acquired by Asure. Joe has also served as Director of Development at ERP vendor CMI. With more than 20 years of experience in product development and management, Joe shares his expertise to bring enterprise-scale software solutions to market. He is a featured speaker and has published numerous articles on software development techniques and methodologies. Joe earned a BS degree in Computer Science from Michigan Technological University, Houghton.

While Joe may be a tech head, he has an artistic side to him as well. He can often be found playing percussion with his wife, recording artist Angela Josephine. When not pounding out code or a wicked beat, Joe and his wife can be found traveling the world, enjoying the outdoors and finding fabulous local fare.


Mike Kinney, Global SVP of Sales Enablement

Mike KinneyMike serves as the Global Senior Vice President of Sales Enablement where he develops standardized tools, processes and programs to train and support the sales teams across the organization. He provides Asure with more than 16 years of sales, training and marketing experience in the human capital management business services industry. Mike also offers expertise in Software-as-a-Service (SaaS) and hardware solutions to existing and potential Asure clients. Before joining Asure Software, he served Ceridian Corporation as a Regional Vice President for their HR/Payroll Division and has held leadership roles at KForce and CFS. Mike earned his BA in Political Science with a concentration in Economics from the University of Texas, Austin.

If its sports-related, Mike is sure to love it. It comes part and parcel with his competitive spirit and his passion for doing whatever it takes to do things right. You might find Mike kicking around on his skateboard on a warm Austin evening or catching a Steelers game with friends and family.