On September 3, 2025, Asure brought together some of the nation’s most inspiring small businesses at The Downright Hotel in Austin, Texas for the first-ever Asure50 Awards. This new program was created to recognize the top 0.1% of U.S. small businesses—the true innovators, community builders, and growth leaders shaping the future of work.
Honoring the Best of the Best
The Asure50 Awards celebrated winners across three categories: Community Impact, Team Culture, and 2-Year Growth. These businesses represent the heart of entrepreneurship—balancing passion with perseverance and driving positive change in their industries and communities.
From companies giving back in meaningful ways, to workplaces fostering exceptional team culture, to organizations experiencing remarkable growth, each honoree showcased what it means to thrive as a small business in today’s competitive environment.
An Inspiring Evening in Austin
Winners gathered in downtown Austin for a night of recognition, networking, and celebration. Hosted by Asure leadership, the event featured a keynote from Super Bowl Champion Coach Jon Gruden, who spoke about teamwork, resilience, and leadership—values that resonate deeply with small business owners.
The atmosphere was electric as business leaders shared their stories, celebrated their achievements, and connected with peers who share the same commitment to excellence.
Why Asure50 Matters
Small businesses make up 99.9% of all U.S. businesses and are vital to local economies and communities. The Asure50 Awards shine a spotlight on these companies, offering them the recognition they deserve for their dedication, creativity, and impact.
At Asure, we believe in empowering small businesses with the tools, technology, and expertise they need to grow. The Asure50 Awards reflect this mission by not only celebrating achievement but also fostering a supportive community of business leaders.
Looking Ahead
The inaugural Asure50 event was just the beginning. We look forward to continuing this tradition of honoring small business excellence in the years to come. Congratulations again to all of our 2025 winners—you inspire us every day to keep building solutions that help businesses like yours grow and thrive.
For more information about the Asure50 Awards and to see the full list of winners, visit www.asure50.com.