2025 HR Benchmark Report

An essential guide for small businesses on the HR best practices that drive growth and success. This comprehensive report includes findings from our latest annual survey along with practical tips on HR strategies across the employee lifecycle.

HR Strategy is a Key Growth Differentiator

We asked business leaders across industries to share how they manage the full employee lifecycle — from recruiting to post-employment — and we compared the responses of companies that grew in revenue against those that shrank. We expected to see a significant gap in recruiting and hiring, given today’s labor shortages and skill mismatches. And there was. But the deeper truth revealed by the data is that growth isn’t random — it follows a pattern of what happens after the hire is made.

Whether you’re looking to refine your recruitment processes, enhance employee benefits, or ensure compliance, the insights from this report will help guide your strategic HR decisions.

Complete the form to view and download the report.

The takeaway is clear: growth isn’t just about adding headcount— it’s about building the structure to maximize the people you already have.

Finding Talent in a Tight Market

Our survey data shows that growing companies are far more deliberate in their recruiting
and hiring process. Specifically, they are 19.1 percentage points more likely to use a
structured, repeatable system for evaluating candidates.

Why Onboarding Matters for Growth

Onboarding is where employees decide
whether the company they joined matches the one they thought they were joining. It’s also where managers either build early momentum or inadvertently stall a new hire’s productivity. Asure’s survey shows that onboarding is one of the most widely adopted lifecycle stages across both growing and shrinking
companies

Benefits as a Strategic Advantage

Firms that pull ahead aren’t piling on lavish perks; they’re disciplined about doing the fundamentals well. Health coverage, retirement savings, paid time off, and wellness support are no longer “nice-to-haves” — they are baseline expectations.