Leadership Team

It takes world-class leadership to earn the trust of world-class organizations. Asure's management team includes experts in technology, business management, sales, marketing and finance.

Pat Goepel, Chief Executive Officer

Pat has more than 20 years of experience in the human resource outsourcing industry. Before joining Asure Software, he was president and CEO of Fidelity Investment's HR Services Division; president and CEO of Advantec; and executive vice president at Ceridian, where he was responsible for sales, marketing, operations and business development in the United States. Pat is a frequent industry speaker and serves on the boards of Allover Media and SafeGuard World International. He also serves as the CEO of APPD Investments.




Steven W Rodriguez, Chief Operating Officer

Before joining Asure Software, Steven served as a Principal for HCS, a consulting company he founded. Prior to that, he was the Executive Vice President and Officer at Perquest, a National Workforce Management Company dedicated to providing innovative technology and superior Client Services. Previously, Steven served as Senior Vice President of Sales & Sales Operations at Ceridian Corporation, a global human resource services company. Mr. Rodriguez holds a Bachelors of Business Administration from the University of Oklahoma.



Jennifer Roth, Vice President of Marketing

Jennifer Roth joined Asure Software in 2012 and provides the company with 20 years of marketing, communications, branding, product marketing, product management and executive communication and leadership expertise. Previously, Jennifer served as founder of JKR Consulting Inc., where she specialized in creating end-to-end marketing strategies for global companies. She also held marketing roles at Ceridian, CIGNA Behavioral Health and United Health Group. Jennifer has an MBA from St. Thomas University, St. Paul, Minn., and a BA from the College of St. Benedict, St. Joseph, Minn. She is a member of the American Marketing Association.


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Kristi Richburg, Controller and Interim CFO

Kristi joined Asure Software in 2013 and comes to the company with more than 20 years of leadership experience in all aspect of financial management. Previously, Kristi served as corporate controller and principal accounting officer at Luminex Corporation. Her background also includes numerous senior finance roles with Computer Sciences Corporation and a Big Six public accounting firm. Kristi is a CPA and earned her Bachelor of Business Administration degree at Texas A&M University.


Management Team

Nigel Clarke, Vice President & General Manager, EMEA & APAC

Nigel Clarke joined Asure Software in 2012 and is responsible for AsureSpace Sales & Operations in the Europe/Middle East/Africa and Asia-Pacific regions. He brings 20 years of sales and marketing expertise in complex technology solutions for small/medium and Enterprise markets. Nigel has served the mobile/wireless industry for at companies including Mitsubishi Electric Group, FTSE Top 100 Lattice Group PLC, Palm Computing, Intellisync, Dexterra, and Syclo, which SAP acquired in 2012. Based in Staines, United Kingdom, He has a degree in Business Studies and Economics from Surrey University, United Kingdom.


Joe Karbowski, Vice President of Technology & Development, AsureSpace

Joe Karbowski oversees the development and delivery of all AsureSpace product lines and guides the strategic and technological roadmap for the division. He joined Asure in 2002 when the company he co-founded, RedESoft, was acquired by Asure. Joe has also served as Director of Development at ERP vendor CMI. With more than 20 years of experience in product development and management, Joe shares his expertise to bring enterprise-scale software solutions to market. He is a featured speaker and has published numerous articles on software development techniques and methodologies. Joe earned a BS degree in Computer Science from Michigan Technological University, Houghton.



Mike Kinney, Vice President Sales, AsureSpace

Mike Kinney joined Asure Software in May 2011 as Vice President of Sales. He provides Asure with more than 16 years of sales and marketing experience in the human capital management business services industry. Mike also offers expertise in Software as a Service (SaaS) and hardware solutions to existing and potential Asure clients. Before joining Asure Software, he served Ceridian Corporation as Regional Vice President, HR Payroll Division and held leadership roles at KForce and CFS. Mike earned his BA in Political Science with a concentration in Economics from the University of Texas, Austin.



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Jason Main, Vice President of Product Management

Jason joined Asure Software in 2008 where he has held numerous positions, primarily in development and product management. Most recently, he served as Director of Business Process Management for the company. Jason's desire for process improvement and his drive to solve company issues led him to obtain his Six Sigma Black Belt in 2012. Prior to Asure, Jason held key development roles at Kenexa Corporation and Nestor Traffic Systems. He is a decorated veteran of the U.S. Air Force where he held numerous leadership positions. He earned a Bachelor of Science degree in Engineering from Louisiana State University.


Jeff Roof, Vice President of Product Management, AsureSpace

With more than 20 years of technology product management experience, Jeff joined Asure in July 2012 as part of the company’s acquisition of PeopleCube. Using his creative problem solving skills, Jeff leads Asure’s product management team to develop new software solutions and maximize existing Asure offerings for customers around the world. Prior to PeopleCube, Jeff served in product management and leadership roles at Meeting Maker Inc., CMI-Competitive Solutions and also served as CEO of RedESoft Systems, an IT consulting firm. Jeff received his BS in Computer Engineering from Michigan Technological University, Houghton.


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Chuck Schneider, Vice President of Client Services, AsureSpace

Chuck is responsible for the company's global team of business and technical consultants who implement and support Asure's workspace management solutions.  He has more than 15 years of experience building world-class, customer-focused Client Services organizations that use data to measure operational and financial performance. Prior to joining Asure Software, Chuck managed a Life Sciences division for a $450MIL globalization company where he increased client satisfaction ratings and gross margins by standardizing processes and developing a high-performance off-shore scalable production model.  Chuck earned a Bachelor of Science in Business Management from Framingham State University.


Robert Straface

Robert Straface, Vice President of Sales, AsureForce

Robert joins Asure Software with 20 years in senior sales and leadership roles with HR Access Solutions, Automatic Data Processing, SAP America, and Computer Associates, both large and smaller start-up organizations with a focus on technology, SaaS, outsourcing and business services solutions. Before joining Asure, he led all U.S. sales, sales operations, and business development as Vice President for HR Access Solutions, a Devonshire Investors portfolio company. Robert is regularly invited to speak to organizations on driving sales performance, effectiveness, and efficiency via a metrics-driven sales model entitled "Moneyball for Sales: The Art & Science of Selling".