Leadership Team

It takes world-class leadership to earn the trust of world-class organizations. Asure's management team includes experts in technology, business management, sales, marketing and finance.

Pat Goepel, Chief Executive Officer

Pat has more than 20 years of experience in the human resource outsourcing industry. Before joining Asure Software, he was president and CEO of Fidelity Investment's HR Services Division; president and CEO of Advantec; and executive vice president at Ceridian, where he was responsible for sales, marketing, operations and business development in the United States. As CEO of Asure Software Pat is focused on building an end to end business model that ensures predictable bookings and revenue growth. Pat is a frequent industry speaker and serves on the boards of Allover Media and SafeGuard World International. He also serves as the CEO of APPD Investments.

 

 

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Steven W Rodriguez, Chief Operating Officer

Before joining Asure Software, Steven served as a Principal for HCS, a consulting company he founded. Prior to that, he was the Executive Vice President and Officer at Perquest, a National Workforce Management Company dedicated to providing innovative technology and superior Client Services in addition to serving as Senior Vice President of Sales & Sales Operations at Ceridian Corporation, a global human resource services company. As COO of Asure Software Steven is focused on the global product strategy, technology, IT and operations for the organization. He also has his eyes on Asure's plans for global domination by focusing on expansion into Dubai and Singapore.  Mr. Rodriguez holds a Bachelors of Business Administration from the University of Oklahoma.

 
 

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Jennifer Roth, Global SVP of Marketing

Jennifer Roth joined Asure Software in 2012 and provides the company with 20 years of marketing, communications, branding, product marketing, product management and executive communication and leadership expertise. Previously, Jennifer served as founder of JKR Consulting Inc., where she specialized in creating end-to-end marketing strategies for global companies. As Global Senior Vice President of Marketing at Asure Software Jen is focused on delivering the global marketing strategy for the organization. Jen also spends her time here finding new ways for the organization to connect with and have a conversation  with people like you. She also held marketing roles at Ceridian, CIGNA Behavioral Health and United Health Group. Jennifer has an MBA from St. Thomas University, St. Paul, Minn., and a BA from the College of St. Benedict, St. Joseph, Minn. She is a member of the American Marketing Association.

 
 

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Kristi Richburg, Controller and Interim CFO

Kristi joined Asure Software in 2013 and comes to the company with more than 20 years of leadership experience in all aspect of financial management. Previously, Kristi served as corporate controller and principal accounting officer at Luminex Corporation. Her background also includes numerous senior finance roles with Computer Sciences Corporation and a Big Six public accounting firm. Kristi is a CPA and earned her Bachelor of Business Administration degree at Texas A&M University.

 

Nigel Clarke, Global SVP of EMEA & APAC

Nigel Clarke joined Asure Software in 2012 and is responsible for AsureSpace Sales & Operations in the Europe/Middle East/Africa and Asia-Pacific regions. He brings 20 years of sales and marketing expertise in complex technology solutions for small/medium and Enterprise markets. Nigel has served the mobile/wireless industry for at companies including Mitsubishi Electric Group, FTSE Top 100 Lattice Group PLC, Palm Computing, Intellisync, Dexterra, and Syclo, which SAP acquired in 2012. As Global Senior Vice President of EMEA/APAC Nigel is focused on driving international deals around the world. While he may not be an international man of mystery he's our international man of sales. Based in Staines, United Kingdom, He has a degree in Business Studies and Economics from Surrey University, United Kingdom.

  

Joe Karbowski, Global SVP of Technology

As Global Senior Vice President of Technology Joe focuses on using the best technology approaches that allow our solutions to sit atop the industry. He joined Asure in 2002 when the company he co-founded, RedESoft, was acquired by Asure. Joe has also served as Director of Development at ERP vendor CMI. With more than 20 years of experience in product development and management, Joe shares his expertise to bring enterprise-scale software solutions to market. He is a featured speaker and has published numerous articles on software development techniques and methodologies. Joe earned a BS degree in Computer Science from Michigan Technological University, Houghton.

 

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Mike Kinney, Global SVP of Sales Enablement

In the past Mike has served Asure as the Vice President of Sales, now he has taken on a new challenge and role as the Global Senior Vice President of Sales Enablement. In this role Mike has turned his focus to developing standardized tools, processes and programs to train and support the sales teams across the organization. He provides Asure with more than 16 years of sales and marketing experience in the human capital management business services industry. Mike also offers expertise in Software as a Service (SaaS) and hardware solutions to existing and potential Asure clients. Before joining Asure Software, he served Ceridian Corporation as Regional Vice President, HR Payroll Division and held leadership roles at KForce and CFS. Mike earned his BA in Political Science with a concentration in Economics from the University of Texas, Austin.

 

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Chuck Schneider, Global SVP of Operations

As Global Senior Vice President of Client Services & Support Chuck has brought service and support for both of our product lines under one umbrella. Chuck and his role are an integral piece in building a consistent experience across both of our product lines that allows us to delight our clients every day.   He has more than 15 years of experience building world-class, customer-focused Client Services organizations that use data to measure operational and financial performance. Prior to joining Asure Software, Chuck managed a Life Sciences division for a $450MIL globalization company where he increased client satisfaction ratings and gross margins by standardizing processes and developing a high-performance off-shore scalable production model.  Chuck earned a Bachelor of Science in Business Management from Framingham State University.

  

Robert Straface

Robert Straface, Global SVP of Sales

Bobby joined Asure Software in 2014 with 20 years in senior sales and leadership roles with HR Access Solutions, Automatic Data Processing, SAP America, and Computer Associates, both large and smaller start-up organizations with a focus on technology, SaaS, outsourcing and business services solutions. Before joining Asure, he led all U.S. sales, sales operations, and business development as Vice President for HR Access Solutions, a Devonshire Investors portfolio company. Bobby is regularly invited to speak to organizations on driving sales performance, effectiveness, and efficiency via a metrics-driven sales model entitled "Moneyball for Sales: The Art & Science of Selling". As Global Senior Vice President of Sales Bobby is focused on building a consistent cadence that increases sales and drives predictive revenue growth across the organization.

 

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Tom Loveland, Global SVP of Product Strategy

Tom joined Asure Software as part of the acquisition of FotoPunch. While tom has just recently taken his seat as the Global Senior Vice President of Product Strategy, his relationship with Asure dates back to 2012 as a partner, enabling the development of GeoPunch. Tom founded and served as the CEO of FotoPunch before joining our team. Now that Tom is an in-house member of the team he's focused on the integration of AsureForce and AsureSpace offerings that will allow us to better serve our existing customer base and new customers. Tom graduated from Brigham Young University with a Bachelors Degree of Computer Science.